Friday 24th April saw Parentini’s new exciting project start in Florence (Firenze) and Reggio Emilia. The first striking point-of-sale took pride of place in Florence by Bike and CAAM Sport. Over the next few months the project will roll-out across Italy, and then will roll-out across Europe. Parentini Test Point gives all riders the chance to ride in the Test Team kit, give feedback and receive a free gift and discount. Read more details about the project and participating dealers here.