With the recent news of a new Parentini dealer in the UK, we thought it would be a good idea to introduce the other dealers from across the country. And I suppose it makes sense to start with one of the first. Cycle Art based in Prudhoe. A picturesque (and hilly) village, 11 miles to the West of Newcastle upon Tyne.
The business has been trading for around 20 years, originally under the Bicycle Repair Man name, and is run by Tony Glover and Chris Bush, two stalwarts of the local cycle scene. When they say “Cycling is more than just a business to us, its a way of life”, they really mean it!
Tony and Chris have about 50 years riding experience between them. Tony is a former regional cyclo-cross champion, has been a regular top 10 finisher in National Trophy cross races and has also competed in time trials and still competes in road races, whilst Chris has won three British and one European track title as well as multiple regional championships on track and road. As well as pursuing their own sporting ambitions, the pair also gives a lot back to the local cycling community. “We both have a passion for helping others. Tony took some of the local talented young cross riders to compete in the Koppenberg cross in Belgium this season and he organises several cross races through the summer, takes the junior riders in his club training and supports them with kit and technical support at many races through the year” says Chris of his colleague. Not to be outdone, Chris modestly explains his altruism, “I am a British cycling road, time trial, and track coach and help to develop and encourage local youth and junior riders on the road but mostly on the track. I am currently the team coach for the North East Regional track team organising team training sessions and supporting the riders at events across the country.”
The original Bicycle Repair Man business went through a big transformation about 3 and half years ago, when they expanded and split into the Cycle Art shop and Giant Newcastle dealership. They are still Bicycle Repair Man behind the scenes with a very busy workshop being the backbone of the business but have seen big growth in the specialist road and cyclo-cross market. “Cycle Art is mostly staffed by myself and Tony. The pair of us can offer a great breadth of skill and advice, especially as I’m a qualified and experienced bike fitter. We also have Tony’s wife Pam making some great home made produce for the small coffee shop area we have in the shop.” Adding this coffee outlet means they have become a destination shop, cyclist’s heading their way for a scenic ride out, their signature Mondrianberg cake and Colnago cookies and to ogle the high-end brands they stock. Alongside Colnago, Cervelo and Look bikes in their gallery-like retail space, they also offer custom frames from Nerve and Sabbath. It was this previous experience of working with small family businesses that led them to Parentini. They like to offer unique brands, and when they wanted to stock something different to the usual clothing, with great styling and performance, Parentini fitted the bill. They were originally drawn to the Mossa, its performance being ideal for cyclo-cross, but now stock a full winter and summer collection including accessories and base layers.
Cycle Art have been a Parentini dealer for over a year now, and last Summer they were the first UK dealer to run the Parentini Test Point programme, enabling local riders to try out the clothing and become loyal brand followers.
Stocking a brand that was relatively unknown at the time was a big gamble, but it seems to be paying off for Cycle Art. They’ve built up a good relationship with Parentini and the UK distributor, Zetta, they get great feedback about the clothing and have seen sales steadily increasing. Everyone’s happy.
For further information, take a look at their website
Unit 3F, Princess Court,
Low Prudhoe, Trading Estate,
Prudhoe, Northumberland NE42 6PL.
(01661) 835 603
Mon – 9-5
Tues – 9-5
Weds – 9-5
Thurs – 9-5
Fri – 9-5
Sat – 9-5:30
Sun – Closed. Sundays are for riding.